Fish Welfare Initiative is hiring a Sales and Marketing Manager to establish and scale a program on feed fortification for aquaculture fish farms. If you have field sales or business development experience at a feed company and are passionate about animal welfare, this could be the right role for you.

Notes

• This role is based in Andhra Pradesh and requires extensive travel within the state. 

• You would ideally relocate to our field office in Eluru when you’re not traveling.

• This role requires at least 3 years of field sales or business development experience at an aquaculture feed company (ideally in Andhra).

• Apply using this form by June 14, 2026.

 

About Fish Welfare Initiative (FWI)

Fish Welfare Initiative is an animal welfare organization that focuses on one of the most numerous and neglected groups of farmed animals: fishes.

 

We work to improve fish welfare by developing and implementing scalable, cost-effective, and evidence-based interventions. Our main program, the Alliance for Responsible Aquaculture (ARA), collaborates with fish farmers in Andhra Pradesh, India, to improve water quality and reduce stocking densities. Alongside this, our Research & Development (R&D) department explores new interventions to identify the most effective ways to help fishes.

 

Currently, our R&D department is running studies to explore the effectiveness of feed fortification to enhance fish welfare. Early results are promising and we plan to launch a pilot program in October 2026. This pilot will require engaging with farmers, feed mills, and other relevant stakeholders—some of whom we have not engaged before.

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You can learn more about our work on our blog and website.​

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How You Will Make a Difference

In this role, you will be responsible for building and maintaining key relationships with FWI’s feed industry stakeholders to drive forward our fortified feed intervention. 

 

The feed fortification intervention is a new program idea, and we have yet to build the pilot protocol and infrastructure to run a pilot. You will actively participate in this process by bringing your existing network with mills and farmers in Andhra Pradesh, which will be pivotal in helping us get this program off the ground.

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Key Responsibilities

The Sales and Marketing Manager will be responsible for the following:

 

1 - Feed Mill Relationship

A. Establishment: Identify and build strong relationships with feed mills that will produce the feed required for our fortified feed program. Set up MoUs and get them signed.

B. Maintenance: Over time, develop strong trust with feed mill representatives to maintain relationships. Ensure mills comply with production requirements and oversee quality checks.

C. Strategic production guidance: Based on production and consumption volumes, determine the required number of mills to be engaged and engage new mills as necessary.

D. Quality assurance: Ensure mills comply with production requirements and oversee quality checks.

 

2 - Feed Marketing

A. Strategic guidance: In partnership with other team members, develop marketing strategies to ensure sufficient farmer uptake of our fortified feed.

B. Strategy implementation: Lead marketing projects and develop relevant materials. This may include organizing events, recruiting model farms, and similar.

C. Event Representation: Attend industry fairs and similar events to advertise our fortified feed formulation and connect with relevant stakeholders.

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3 - Feed Distribution

A.  Trader/Dealer relationships: Build, maintain, and expand relationships with traders and dealers who could act as feed distributors.

B. Exploration of other distribution channels: The price increase caused by trader/dealer involvement may inhibit uptake of our fortified feed. Alternative distribution channels may be more promising to keep costs low. You are responsible for coming up with these, implementing them, and evaluating their cost-effectiveness.

C. Monitoring of existing channels: Ensure that the farmers who are buying our feed receive it within the agreed-upon timeframe. Own FWI’s feed delivery efforts and facilitate smooth operations. 

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4 - Farmer Relationships

A. Building and Maintenance: Become embedded in the farming community and build a strong network of farmers to get them interested in purchasing fortified feed. Tend to existing farmer relationships while building new relationships. 

B. Assistance on Incentive Management: Assist other team members responsible for developing and executing incentive structures (e.g., water quality monitoring visits), as needed.

C. Scoping: Assist with scoping of new regions and farmer communities, as needed.

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Requirements

• Nationality: Indian nationals only.

• Experience: 3+ years of field sales or business development experience at an aquaculture feed company (ideally in Andhra).

• Language: You are fluent in Telugu and, ideally, proficient in written and oral English.

• Location: Eluru, Andhra Pradesh.

  • Note that the exact location may change depending on which feed mills we engage. We thus encourage you to only apply if you are flexible to relocate.

• Travel requirements: You should expect to travel extensively for this role.

• Driving license: You have a valid driver’s license and are comfortable driving a motorbike/scooter on unpaved roads.
   

Desired Skills and Experience

The following attributes give you a sense of what the ideal candidate looks like.

• Local network: You have strong relationships within the Andhra Pradesh feed mill industry and fish farming communities. Experience in other states is a plus.

• Relationship building: You build and maintain key relationships to drive forward the department’s work.

• High agency: You actively contribute your ideas to help build this program. You are proactive and able to develop your own schedule to achieve outcomes.

• Openness to change: Taking the lean start-up approach, you test ideas quickly and adapt based on what we learn. You move fast, reassess often, and are willing to drop ideas that don’t work.

• Values: You understand and honor FWI’s values and are interested in learning more about fish welfare.
   

The Fine Print

• Position Status: Full-time.

• Start Date: ASAP, with some flexibility.

• Salary range: INR 60,000-85,000 per month (we may consider higher salaries for exceptional candidates)

• Benefits: Apart from working with an extremely dedicated team on a vastly neglected field, FWI offers several employee benefits:

  • Accommodation Allowance: Paid for accommodation or allowance for employees living in field locations. 

  • Reimbursement of up to 25,000 INR annually to purchase health insurance.

  • Free weekday lunch at FWI offices.

  • Generous paid time off (up to 40 days personal and caregiver leave and local holidays, depending on your country of residence).

  • Maternal and paternal leave.

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Equal Opportunity Policy

FWI is committed to building a diverse and inclusive team. We encourage people of every color, orientation, age, sex, gender, ethnicity and ability to apply. Please contact us if you have any questions or concerns regarding accessibility, and we will endeavor to make adjustments throughout the process where possible.
 

​How to Apply

Please fill out this form. We will review all applications latest by June 14, 2026 and inform you shortly after.

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