Image by Toby Sakata

We work to change the world for fish by identifying high-impact welfare improvements, and then implementing them -- with the ultimate goal of improving the lives of billions of fish.

Your support is a fundamental part of achieving that impact.


Currently, we’re aiming to raise a total of $20,000 to fund our operations through the end of the year. To learn more about our work, see our research and blog.



Donate from the United States

Donations to Fish Welfare Initiative are tax-deductible in the US and can be made at the link below.

Donate from the United Kingdom

Donations in the UK are both tax-deductible and eligible for Gift Aid, if they are made through the Effective Altruism Funds.

​You will have to sign up or login to the Effective Altruism Funds. Once logged in, the donate button below will take you to a page for "Charity Entrepreneurship Projects". In order for your donation to be directed to FWI, please also complete the donation record form below.

If you do not wish to sign up for the Effective Altruism Funds, you may instead use the "Donate from the US" option, although your donation will not be tax-deductible or Gift Aid eligible.

Donate from Another Country

You can donate to FWI from other countries using either of the links above, but the donation will not be tax-deductible. To discuss other options, please email us.



What is your current fundraising goal?

We currently aim to raise a total of $20,000 to fund our operations through the end of 2020.


What will you do with this money?

Additional funding this year will allow us to conduct further research on the best avenues to help fish, begin hiring a local team in one of our priority countries, and possibly begin piloting welfare improvements. See examples of our research on our Research Page. See our 2020 Plan for more information on our expected activities, and our budget for a breakdown of our expenses and staff time.


How cost-effective is a donation to Fish Welfare Initiative?

This is one of the key uncertainties about FWI at this point. As we are currently in the research stage of the organization, it is very difficult to estimate how many fish we help in expectation per dollar. We expect the vast bulk of our impact to come during the implementation of the findings of our research (i.e. corporate and/or governmental outreach), which we plan to begin in 2021. Internally, we have estimated our future cost-effectiveness to be on level with some of Animal Charity Evaluator's top charities; however, we are very uncertain about this. We hope and expect to estimate our cost-effectiveness more concretely in the future.

Improve the lives of billions of fish? Is that even possible?

We dream big, but yes, we certainly think so. This is partly a testament to the vast scope of aquaculture: smaller farms hold tens of thousands of fish, while the largest ones hold over a million. Therefore, with fish, even working at just the farm level means that you can impact the lives of a massive number of individuals. Going further, partnering with corporate supply chains and governmental bodies, as we intend to do, allows us to impact a massive number of farms, each with at least tens of thousands of fish, without ever setting foot on the ground (analogously, see the impact of cage-free corporate advocacy for chickens). Over the course of years, this upstream approach is how we aim to improve the lives of billions of fish.


Is FWI a registered charity?

Fish Welfare Initiative is currently a registered not-for-profit organization in the US, and is in the process of gaining our 501(c)3 status. We can however accept tax-deductible donations in the US and the UK via our fiscal sponsor -- see above.


What are the best arguments against donating to FWI?

You made it this far, so we’re assuming you already believe that fish have significant moral value. We think one of the strongest arguments against our work is the experimental nature of it: very few organizations have worked on fish welfare previously, and hardly any in the countries in which we intend to work. Additionally, the base rate of failure with startups is high. Although we aim to reliably demonstrate our impact in the future, at the moment we believe that FWI should best be thought of as a higher-risk, higher-reward donation opportunity.


I’m interested in making a donation of over $1,000 to FWI. What should I do?

You should reach out to us, so that we can ensure that FWI is a good organizational fit for you and that if so, you make the donation via the most efficient avenue.

I would like to mail in a check. How should I do that?

Checks should be made out to "Players Philanthropy Fund DBA Charity Entrepreneurship", with "For Fish Welfare Initiative" noted in the memo line. They should then be mailed to our fiscal sponsor:


Players Philanthropy Fund

1122 Kenilworth Drive, Suite 201

Towson, MD 21204


Which other organizations should I support?

Our team members are proud to support the work of ACE-recommended and GiveWell-recommended organizations, and we encourage you to do the same. We believe in the impact of these organizations and aim to replicate their successes.


I have another question not discussed here, or would like more information.

Then you should contact us.

Thank you for your support!