Image by Toby Sakata

We work to change the world for fish by identifying high-impact welfare improvements, and then implementing them through institutional commitments-- with the ultimate goal of improving the lives of billions of fish. Your support is a fundamental part of achieving that impact.

Thanks to our generous supporters, we have filled the funding gap to complete our work planned for 2020. We are currently drafting our plan to secure institutional welfare commitments for farmed fishes in India, which will be our focus in 2021. We encourage future donors to delay their donations until the completion of this plan, which will be finished in November.


To learn more about our work, see our planresearch and blog.



Donate from the United States

Donations to Fish Welfare Initiative are tax-deductible in the US and can be made at the link below.

Donate from the United Kingdom

Donations in the UK are both tax-deductible and eligible for Gift Aid, if they are made through the Effective Altruism Funds.

​You will have to sign up or login to the Effective Altruism Funds. Once logged in, the donate button below will take you to a page for "Charity Entrepreneurship Projects". In order for your donation to be directed to FWI, please also complete the donation record form below.

If you do not wish to sign up for the Effective Altruism Funds, you may instead use the "Donate from the US" option, although your donation will not be tax-deductible or Gift Aid eligible.

Donate from Another Country

You can donate to FWI from other countries using either of the links above, but the donation will not be tax-deductible. To discuss other options, please email us.



What is your current fundraising goal?

Thanks to our generous supporters, we have filled our fundraising goal for 2020. We are currently drafting our strategic plan for 2021, which we will complete in November. We expect our annual budget for 2021 to be approximately $220,000 (compared to our 2020 budget of $150,000), and we will seek to raise that money shortly for the coming year.

Although we have a broad strategy for 2021 (see Three Year Plan), we want our supporters to know exactly what their money will go towards and to be able to consider the rough cost-effectiveness of our work compared to that of other donations opportunities. This is why we're encouraging future donors to hold off on donating until the completion of our 2021 plan.


What will you do with this money?

Additional funding right now will primarily go towards supporting our work to secure institutional welfare commitments for farmed fishes in India. We will be releasing a plan on exactly how we plan to do this in November.

Secondarily, additional funding will enable our movement building work (e.g. hosting talks and collaborating with coalitions), influencing institutions work (e.g. seafood certification schemes), and influencing public opinion work (e.g. our Facebook page and blog).

For more projects that our supporters have enabled, see our research2020 Plan and 2020 budget.


How cost-effective is a donation to Fish Welfare Initiative?

This is one of the key uncertainties about FWI at this point. As we are currently, it is very difficult to estimate how many fish we help in expectation per dollar. We expect the vast bulk of our impact to come during the implementation of the findings of our research (i.e. corporate and/or governmental outreach), which we plan to begin in 2021. Internally, we have estimated our future cost-effectiveness to be on level with some of Animal Charity Evaluator's top charities; however, we are very uncertain about this. We hope and expect to estimate our cost-effectiveness more concretely in the future.

Improve the lives of billions of fish? Is that even possible?

We dream big, but yes, we certainly think so. This is partly a testament to the vast scope of aquaculture: smaller farms hold tens of thousands of fish, while the largest ones hold over a million. Therefore, with fish, even working at just the farm level means that you can impact the lives of a massive number of individuals. Going further, partnering with corporate supply chains and governmental bodies, as we intend to do, allows us to impact a massive number of farms, each with at least tens of thousands of fish, without ever setting foot on the ground (analogously, see the impact of cage-free corporate advocacy for chickens). Over the course of years, this upstream approach is how we aim to improve the lives of billions of fish.


Is FWI a registered charity?

Fish Welfare Initiative is currently a registered not-for-profit organization in the US, and is in the process of gaining our 501(c)3 status. We can however accept tax-deductible donations in the US and the UK via our fiscal sponsor -- see above.


What are the best arguments against donating to FWI?

You made it this far, so we’re assuming you already believe that fish have significant moral value (if not, see Brown 2014). Putting this objection aside, we think one of the strongest arguments against our work is the experimental nature of it: very few organizations have worked on fish welfare previously, and hardly any in the countries in which we intend to work. Additionally, the base rate of failure with startups is high. Although we aim to reliably demonstrate our impact in the future, at the moment we believe that FWI should best be thought of as a higher-risk, higher-reward donation opportunity.


I’m interested in making a donation of over $1,000 to FWI. What should I do?

You should reach out to us, so that we can ensure that FWI is a good organizational fit for you and that if so, you make the donation via the most efficient avenue.

I would like to mail in a check. How should I do that?

Checks should be made out to "Players Philanthropy Fund DBA Fish Welfare Initiative." They should then be mailed to our fiscal sponsor:


Players Philanthropy Fund

1122 Kenilworth Drive, Suite 201

Towson, MD 21204


Which other organizations should I support?

Our team members are proud to support the work of ACE-recommended and GiveWell-recommended organizations, and we encourage you to do the same. We believe in the impact of these organizations and aim to replicate their successes.


I have another question not discussed here, or would like more information.

Then you should contact us.

Thank you for your support!